The international seminar “Showing, Narrating, Exposing” challenges the traditional notions and practices concerning the museums and the exhibitions. New professional profiles are identified, shows and museums are seen as tools that have the potential to go far beyond the art expositions. Understanding the exhibitions as complex and rich communication exercises, the topics that will be explored are: Content creation, Space Design, Visual and Multi-sensorial Creation, Exhibiting Soundscapes, Museums as Organizations, Misunderstanding as a communication problem.